We’re not only working

We’re used to the idea of having two personalities: one that we use at work, and another – the real one – in our personal lives. At work we tend to be very cautious of what we reveal about ourselves. We don’t get to know our colleagues the way we know our friends. We choose either B2B or B2C.

And that’s fine. But it might not be the best way to start collaboration. In the creative field, many people are driven by passion: work means more than just work. Sadly, we rarely have the opportunity to network with each other more than superficially. Seminars, fairs, and Powerpoint presentations focus on sales and teaching instead of dialogue. We don’t spend time together – time that we could use to create and share ideas. We don’t get to know one another and we don’t learn to trust one another. But, if we do, we also have the courage to disclose our unfinished ideas. And this is the point where the most interesting ideas are created.

We should participate in events outside our industry and meet people who share the same interests, values, and passions instead of professional knowledge.

We often isolate ourselves within our professional compartments. We have professional titles based on our education, not necessarily what we actually do. We talk about creative industries, but what does it really mean? Creative thinking can be found in different fields. It’s important that we share our expertise, because this is also the quickest way to develop new knowledge. We should participate in events outside our industry and meet people who share the same interests, values, and passions instead of professional knowledge. In the future, we need more and more creative people who can combine ideas and people. This knowledge is difficult to teach – that’s why we have to assimilate it through work.

Nordic Match is built to make this collaboration possible: to learn from one another, to get to know one another, and to work together. We spend a few days together, having fun, working together, and sharing our expertise. Nordic Match is a five-day think tank and a growing network. The most effective ideas are created through networking and collaboration.

We look forward to welcoming the next set participants to our hometown Helsinki. Helsinki is now heading in the right direction – every year it’s becoming a better place to do business and live a full life. But it could do even better if we build our cities and communities together with other Nordic countries. That’s the reason for Nordic Match. Welcome aboard!

Arto Sivonen, Creative, Måndag